Laali Lip Paint Pot: Glides on in just one sweep. With a subtle blue undertone that brightens complexions from deep-chocolate to fair tones. A vegan, cruelty free opulent lip paint formulated with cold pressed Himalayan oils and seed butters for long wear and lasting comfort.

Sitara Srobelighter: Certified organic Ayurvedic cacao butter and oils of castor and coconut soothe and nourish skin.
Helps soothe and pacify pitta and vata skin disorders.

Laali Lip Paint Pot: Apply with a brush or finger on lips. For a warm, natural stain and flushed rosy cheeks, dab with your fingers, blending into lips and skin. Pair Laali with Sitara Strobelighter for a luxe, polished look.

Sitara Strobelighter: Lightly dab Sitara along the high points of the face and décolletage. Sweep on cheekbones, bridge of nose, temples, cupids bow, and on the eyelids for a radiant look. For daytime, use Sitara alone for a subtle natural dewy finish. Apply with your finger pad or blend with a brush for a sheer or high-impact finish.

Laali Lip Paint Pot: ricinus communis (castor) seed oil*, caprylic/capric triglyceride (coconut derived), cocus nucifera (coconut) oil*, helianthus annuus (sunflower) seed wax**, mica, prunus armeniaca (apricot) kernel oil, theobroma cacao seed butter*, silica, tocopherol**, lavandula angustifolia (lavender) flower oilφ, cedrus deodara (cedarwood) wood oil§φ, +linalool, +geraniol, +limonene, ci 15850 (red 6)*** and love.

*certified organic, **ECOCERT/COSMOS certified, non-palm, non gmo, ***FDA approved, §wildcraft, Φsteam distilled essential oil, +microbiome friendly from natural essential oils.

Composed with rare botanicals that are natural, unrefined and non-deodorized. They may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients.

Free from parabens, silicone, nylon 12, talc, artificial fragrance, D6, D5, gluten, and alcohol.

Handmade with love in India

Housed in luxe violetglass apothecary jars and bottles. A beautiful keepsake you can repurpose and recycle forever!

Sitara: ricinus communis (castor) seed oil*, mica, caprylic/capric triglyceride, theobroma cacao seed butter*, prunus armeniaca (apricot) kernel oil, helianthus annuus (sunflower) seed wax**, cocos nucifera (coconut) oil*, silica, tocopherol**, lavandula angustifolia (lavender) flower oilΦ, cedrus deodara (cedarwood) wood oil§Φ, +linalool, +geraniol, +limonene, CI 77891 titanium dioxide, CI 77491 iron oxides and love.

*Certified organic, **ECOCERT/COSMOS certified non palm non GMO, §wildcraft, Φsteam distilled essential oil, +microbiome friendly from natural essential oils

Composed with rare botanicals that are natural, unrefined and non-deodorized. They may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients.

Free of alcohol, parabens, sulphates, phthalates, palm, petrochemicals, formaldehyde, carbomers, phenoxyethanol, silicones, glycols, PEG, DEA, TEA, GMOs, artificial fragrances, colourants, additives and other questionable ingredients.

Handmade with love in India

Housed in luxe violetglass apothecary jars and bottles. A beautiful keepsake you can repurpose and recycle forever!

Purearth

100 % Organic Color Pots Gift Set

$48.00

Our cult favorites, Laali and Sitara, come together in a gorgeous Gift Set designed to delight makeup lovers.

Laali Paint Pot is an intensely pigmented, luscious matte-satin red that complements all skin tones. Inspired by sindoor, the deep vermilion traditionally worn by women in India, Laali features a non-drying, buildable, long-wear formula rich in vitamin E and essential fatty acids. Made with ECOCERT-certified, cold-pressed organic butters and oils, it feels sensuous and luxurious, with mood-lifting notes of Kashmir lavender and Himalayan deodar cedarwood.

Sitara Crème Strobelighter is a high-performance rose-gold highlighter with a lightweight, velvety texture. It glides on like skincare, melting seamlessly into the skin for a radiant, sun-kissed glow. Formulated with certified organic, partially fermented cacao butter, coconut, and castor oils from South India, Sitara offers a subtle sheen or dramatic glow.

Vegan, cruelty-free, preservative-free, and thoughtfully formulated. Hand-filled in luxe glass jars and handmade with love in India. Perfect for gifting or elevating everyday beauty rituals worldwide.

 
 

Laali Lip Paint Pot: Glides on in just one sweep. With a subtle blue undertone that brightens complexions from deep-chocolate to fair tones. A vegan, cruelty free opulent lip paint formulated with cold pressed Himalayan oils and seed butters for long wear and lasting comfort.

Sitara Srobelighter: Certified organic Ayurvedic cacao butter and oils of castor and coconut soothe and nourish skin.
Helps soothe and pacify pitta and vata skin disorders.

Laali Lip Paint Pot: Apply with a brush or finger on lips. For a warm, natural stain and flushed rosy cheeks, dab with your fingers, blending into lips and skin. Pair Laali with Sitara Strobelighter for a luxe, polished look.

Sitara Strobelighter: Lightly dab Sitara along the high points of the face and décolletage. Sweep on cheekbones, bridge of nose, temples, cupids bow, and on the eyelids for a radiant look. For daytime, use Sitara alone for a subtle natural dewy finish. Apply with your finger pad or blend with a brush for a sheer or high-impact finish.

Laali Lip Paint Pot: ricinus communis (castor) seed oil*, caprylic/capric triglyceride (coconut derived), cocus nucifera (coconut) oil*, helianthus annuus (sunflower) seed wax**, mica, prunus armeniaca (apricot) kernel oil, theobroma cacao seed butter*, silica, tocopherol**, lavandula angustifolia (lavender) flower oilφ, cedrus deodara (cedarwood) wood oil§φ, +linalool, +geraniol, +limonene, ci 15850 (red 6)*** and love.

*certified organic, **ECOCERT/COSMOS certified, non-palm, non gmo, ***FDA approved, §wildcraft, Φsteam distilled essential oil, +microbiome friendly from natural essential oils.

Composed with rare botanicals that are natural, unrefined and non-deodorized. They may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients.

Free from parabens, silicone, nylon 12, talc, artificial fragrance, D6, D5, gluten, and alcohol.

Handmade with love in India

Housed in luxe violetglass apothecary jars and bottles. A beautiful keepsake you can repurpose and recycle forever!

Sitara: ricinus communis (castor) seed oil*, mica, caprylic/capric triglyceride, theobroma cacao seed butter*, prunus armeniaca (apricot) kernel oil, helianthus annuus (sunflower) seed wax**, cocos nucifera (coconut) oil*, silica, tocopherol**, lavandula angustifolia (lavender) flower oilΦ, cedrus deodara (cedarwood) wood oil§Φ, +linalool, +geraniol, +limonene, CI 77891 titanium dioxide, CI 77491 iron oxides and love.

*Certified organic, **ECOCERT/COSMOS certified non palm non GMO, §wildcraft, Φsteam distilled essential oil, +microbiome friendly from natural essential oils

Composed with rare botanicals that are natural, unrefined and non-deodorized. They may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our precious ingredients.

Free of alcohol, parabens, sulphates, phthalates, palm, petrochemicals, formaldehyde, carbomers, phenoxyethanol, silicones, glycols, PEG, DEA, TEA, GMOs, artificial fragrances, colourants, additives and other questionable ingredients.

Handmade with love in India

Housed in luxe violetglass apothecary jars and bottles. A beautiful keepsake you can repurpose and recycle forever!

KEY INGREDIENTS

Castor seed oil

The anti-aging potential of castor seed oil extends to addressing wrinkles. Packed with antioxidants, it helps neutralize free radicals, preventing premature aging. The oil's moisturizing prowess aids in reducing the appearance of fine lines and wrinkles, promoting a smoother and more youthful complexion.

Moringa

Rich source of proteins and amino acids help build collagen- elastin. Protects against environmental damage

Nettle

A natural astringent and powerful skin and blood detoxifier (kushtgna) with antioxidant and antibacterial properties

Find Your Ritual

  • Step 1: Moisturize the face

    Start by using a 100% natural face cream that nourishes, and provides herbal support to help balance your skin — for inner and outer beauty.

  • Step 2: Use a lip and cheek tint

    On a plump and nourished skin use a moisturizing and 100% natural lip and cheek stain that easily glides over the skin to achieve that perfect minimalistic and natural look.

  • Step 3: Glow with gently highlighter

    Finish the look with a 100% natural highlighter on the high points of the face to achieve that perfect no makeup makeup look.

Balancing Collagen Cream - Surya
Laali - Lip Paint Pot - Face - Purearth
Sitara Creme Strobelighter - Face - Purearth

Pure. Clean. Luxury.

Consciously crafted, our products contain all natural ingredients sourced by the purest of means. Our hand picked brands use only the highest quality ingredients full of the potency and power.

We pride ourselves on having the cleanest range of products in the world. All products have no toxins, no harmful chemicals, no parabens, sulfates, or low quality synthetic ingredients of any kind.

All of our brand partners use ethical and pure sourcing methods, and are passionately against animal testing. Purpose driven is our standard.

All of our products are inspired by the 5,000 year old health science of Ayurveda. Our brands use these ancient recipes as a guide to create healing, luxurious, and modern formulations.

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