Purearth
A brand committed to sustainability and purity, Purearth offers luxurious, handcrafted formulations that harness the power of nature to nurture and rejuvenate. Featuring the finest Ayurvedic ingredients, organically grown and wild harvested, Purearth is a diamond in the rough when it comes to all natural skincare. Rooted in eternal ayurvedic wisdom.
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A first of its kind, the Kwansha® Beauty Coin is a custom-designed facial massage tool. An ancient healing metal in Ayurveda, our Kwansha® Beauty Coin brings vitality, radiance, and health for beautiful skin from the inside out.
The Kwansha® Beauty Coin works on the skin, underlying connective tissues, boosting immunity and balancing the bioelectric, magnetic, and energetic prana fields of our body. Draws out pitta and heat, acidity, blockages, impurities, and toxins from the skin and the system. A facial massage with the Kwansha® Beauty Coin aids microcirculation, promoting oxygen-rich blood flow to the skin, imparting a luminous glow!
A special metal alloy, each piece is handcrafted by our master artisans in the art of “kansa” metal making with a patina and finish that is unique to each piece. Designed to bring balance and symmetry to the face, our Kwansha® a Beauty Coin will help lift, tone and shape the facial contours while bringing suppleness to skin with regular use.
Patent Granted
Hydrate. Nourish. Lift!
A proprietary advanced Ayurvedic formula! Nayan Hydrogel Eye Patches drench skin with intense moisture and hydration while depuffing and brightening under-eyes. Ayurvedic botanicals – Gotu Kola, Yashtimadhu & Aloe Vera nourish, soothe, strengthen and brighten skin.
Handmade with love in India
Beauty is You - Luxury Gift Box.
This 3 step skincare ritual will leave your skin feeling and looking clear, bright and glowing! this exquisite illustration of the iconic feminist figure Frida Kahlo is the inspiration for the original artwork on the gift box commissioned by Purearth. The painting celebrates inclusivity, diversity and the feminine shakti (energy) within each of us.
Sustainably crafted with FSC-certified paper. An exquisite gift for yourself or a loved one!
This box contains:
BITTER APRICOT ALL OVER BODY AND HAIR OIL
A true multitasker for face, body, and hair! We LOVE this most as a deep face cleansing oil! Light and quick-absorbing, it smells as incredibly fresh as it sounds. A wonderfully indulgent oil of Himalayan bitter apricot kernels, cold-pressed in a traditional wooden vat ‘ghani’ at the source.
CASSIA BRIGHTENING SERUM VIT C + HA
An advanced adaptogen gel serum with a pearlescent finish. Visibly refines, smooths and brightens skin with the power of 100% plant polysaccharides of cassia angustifolia (sonamukhi ) seeds.
Plush. Luxe. Epicurean! Our VOGUE AWARD WINNING bestseller, the Mitti is a molten, transformative concoction of raw organic honey and antioxidant cacao folded into high-performance certified organic Ayurvedic botanical actives and clays. Hand churned in small batches and infused with essential oils of sweet orange and ylang-ylang in apricot oil. Discover skin that is dramatically nourished, cleansed, even-toned and radiant!
An advanced adaptogen gel serum with a pearlescent finish. Visibly refines, smooths and brightens skin with the power of 100% cassia plant polysaccharides.
A superior hyaluronic acid botanical alternative, combining the most advanced light and oxygen stable Vitamin C in the form of magnesium ascorbyl phosphate at a solid 8%! A ceramide complex with niacinamide to target discolouration and UV sun damage. Its water locking technology holds moisture in, strengthening connective tissues for extended plumping effects.
Water based and oil free. Formulated with 100% Himalayan rosa damascena flower hydrosol to soothe skin - this proprietary complex boosts collagen, showing spectacular results for brighter, clearer, smoother skin!
Our Cassia Brightening Serum is crafted in small batches with plant botanicals that may vary in colour and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our bespoke formulations.
Housed in luxe biophotonic violetglass apothecary jars to preserve the bio-active energy of our precious ingredients.
Nourish. Replenish. Hydrate.
We love how this elegant, luscious face cream soaks into the skin without a trace, leaving every type of complexion balanced, replenished, and hydrated!
Himalayan rosa damascena, sweetest-scented and most admired of all blooms, is steam distilled to its heady, exotic essence in this potion. Supercritical wild seabuckthorn, the ‘miracle’ berry, wild rosehip seed and certified organic Ayurvedic herbs lend remarkable skin plumping and softening benefits.
Our Rose & Seabuck Replenishing Face Cream is handcrafted in small batches with 100% natural, organic, unrefined, non-deodorized, and unbleached butter and oils. Each batch may vary subtly in color and fragrance with changes in seasonal harvests. We hope that you will embrace the beauty and purity of our bespoke creations.
Housed in our beautiful apothecary jars, each Rose & Seabuck Face Cream is hand-filled and bottled in biophotonic violet glass to preserve the bio-active energy of our precious ingredients.
Laali Matte Satin Lipstick – Bold, Luxurious Vermillion Red
Laali is an intensely pigmented, luscious matte satin lipstick in a rich vermillion red, inspired by sindoor, the ceremonial red worn by women in India. This high-performance lipstick glides on smoothly, delivering a non-drying, long-lasting finish that stays vibrant throughout the day. Perfect for daily wear, festive occasions, or special events, Laali enhances your natural beauty while making a bold, elegant statement.
Infused with Kashmir lavender and deodar cedarwood, it provides a subtle, mood-lifting aroma, transforming your lipstick application into a luxurious, sensorial experience. The creamy, satin texture ensures effortless glide, precise application, and comfortable wear without feathering or cracking.
100% vegan, cruelty-free, and FDA approved, Laali is free from parabens, silicone, nylon-12, D5, D6, talc, gluten, alcohol, and artificial fragrance, making it a safe, clean, and skin-friendly choice for all.
✨ Elevate your lip routine with Laali—experience a vibrant, matte red that nourishes, enhances, and leaves a lasting impression.
Our luxe essentials kit!
A collection of our most loved 5ml minis in deluxe glass and FSC certified paper packaging.
This box contains:
5ML BITTER APRICOT ALL OVER OIL SAMPLE
A true multitasker for face, body, and hair! We LOVE this most as a deep face cleansing oil! Light and quick-absorbing, it smells as incredibly fresh as it sounds. A wonderfully indulgent oil of Himalayan bitter apricot kernels, cold-pressed in a traditional wooden vat ‘ghani’ at the source.
5ML KESHA FORTIFYING HAIR OIL SAMPLE
A neon pink hair oil that revitalizes and strengthens hair, fortifying the follicles and rebuilding hair growth for long, strong, lustrous locks. Synergistically composed to repair dry, damaged hair from color and heat treatments while arresting hair loss, hair fall, and premature greying.
5ML CASSIA BRIGHTENING SERUM SAMPLE
An advanced adaptogen gel serum with a pearlescent finish. Visibly refines, smooths and brightens skin with the power of 100% plant polysaccharides of cassia angustifolia (sonamukhi ) seeds.
5ML WILD SEABERRY SUPERCRITICAL OIL SAMPLE
Nestled along with silvery, glacier-fed Himalayan valleys and villages, the sea buckthorn berry is a superfruit with a magnificent phytonutrient and EFA profile. Responsibly hand-harvested by our lovely Ladakhi women at over 13000 feet, the whole fruit is sun-dried in the pristine mountain air. Extracted using clean CO2 supercritical technology which retains nearly all of the fruit's nutrient-rich profile for intensive repair, promoting radiant, healthy skin.
A luxurious emerald green cleansing oil marrying Ayurvedic and Chinese TCM principles. An apoptogenic, immunity-boosting, the synergistic composition of high-performance botanical oils and powerful actives. Effectively lift away makeup, clearing the build-up of smog, invisible environmental polluters, drawing out deep impurities while calming and soothing skin. For all skin types including oily, sensitive, mature, and combination skin.
5G GULABO ROSE & SEABUCK REPLENISHING FACE CREAM SAMPLE
We love how this elegant, luscious face cream soaks into the skin without a trace, leaving every type of complexion balanced, replenished, and hydrated! Himalayan rosa damascene, sweetest-scented and most admired of all blooms, is steam distilled to its heady, exotic essence in this magical potion. Supercritical wild sea buckthorn, the ‘miracle’ berry, wild rosehip seed, hemp, and certified organic Ayurvedic herbs lend remarkable skin plumping and softening benefits.
The illustration of Anuradha, a constellation symbolized by a celestial temple, evokes vitality & vigour - a metaphor for the body as holy ground.
Our proprietary Ayurvedic, certified organic supplements offer power, defense and rejuvenation for a strong body. Prepared in the ancient “bhavana rasayana” method for maximum bioavailable potency.
Combining over 100 years of research and expertise, formulated exclusively for Purearth by the world’s foremost authorities on Ayurveda. 85% certified organic and 15% wild harvest, and lab tested for toxicity & heavy metals. Made in India.
Our proprietary Ayurvedic, certified organic supplements cultivate emotional
wellbeing, clarity and a calm mind. It is prepared in the ancient “bhavana rasayana” method for maximum bioavailable potency.
The illustration of Rohini, a constellation symbolised by a celestial lotus, invokes feminine shakti, sattva & wisdom.
Combining over 100 years of research and expertise, formulated exclusively for Purearth by the world’s foremost authorities on Ayurveda. 100% certified organic and lab tested for toxicity & heavy metals. Made in India.
Our proprietary Ayurvedic, certified organic supplements offer nourishment for a beautiful complexion and brilliant mind. It is prepared in the ancient “bhavana rasayana” method for maximum bioavailable potency.
The illustration of Ashwini, a constellation symbolized by a celestial wild horse, evokes brilliance, luminosity & intellect.
Combining over 100 years of research and expertise, formulated exclusively for Purearth by the world’s foremost authorities on Ayurveda. 100% certified organic and lab tested for toxicity & heavy metals. Made in India.
Himalayan Salt Body Polish – Detoxify, Exfoliate & Replenish
Our detoxifying body polish is breathtakingly beautiful in a rust pink hue and formulated with Himalayan salt crystals, naturally rich in trace minerals. This multiple award-winning polish is hand-blended into a luxurious, energizing exfoliant with bitter apricot kernels, wild pomegranate, Persian walnuts, and high-performance organic Ayurvedic botanicals, delivering a deeply revitalizing experience. Precious essential oils of mandarin, cinnamon, and wild Himalayan cedarwood create a divine aromatic bouquet that leaves skin replenished, glowing, and silky smooth. Surrender to pure bath-time bliss and indulge in the ultimate self-care ritual.
Handcrafted with 100% natural, wild, and organic botanicals, each batch may vary slightly in color, texture, and fragrance depending on seasonal harvests. Housed in elegant apothecary jars, every Himalayan Salt Body Polish is hand-filled and bottled in French violet glass to preserve the bio-active energy of its precious botanicals, ensuring maximum potency and radiant, nourished skin.
✨ Detoxify, exfoliate, and nourish—experience the luxury of our Himalayan Salt Body Polish today.
Kesha Neon Pink Hair Oil – Revitalize, Strengthen & Promote Growth
Kesha is a neon pink hair oil that revitalizes and strengthens hair, fortifying follicles and supporting natural hair growth for long, strong, and lustrous locks. This nourishing formula combines cold-pressed Himalayan hemp and apricot oils with our solar-infused, in-house maceration of nigella (kalonji), jatamansi, bhringraj, nagarmotha, and a complex of certified organic Ayurvedic herbs. It works synergistically to repair dry, damaged hair from color treatments, heat styling, and environmental stressors, while helping reduce hair fall, hair loss, and premature greying.
Invoke this devi shakti (feminine energy) mantra while applying, promoting thick, healthy hair. Aromatic notes of jasmine, jatamansi, and lavender soothe the senses, creating a mindful, restorative hair ritual.
Hand-filled and housed in biophotonic violet glass apothecary jars, this oil preserves the bio-active energy of its rare botanicals. Sunlight-fed antioxidants within our oils enhance potency, performance, and overall hair vitality.
✨ Restore, strengthen, and nourish your hair naturally with Kesha.
Our cult faves- LAALI + SITARA now as a Gorgeous Gift Set!
Laali Paint Pot Description
Laali! An intensely pigmented, luscious matte satin red! Composed with ECOCERT certified and cold pressed certified organic butters and oils. Complements all skin tones!
Inspired by ‘sindoor’ a deep vermilion red, ceremonially worn by women in India. A non drying, buildable, long wear formula rich in Vitamin E and EFAs. Sensuous and luxurious, with fragrant notes of mood-lifting Kashmir lavender and Himalayan deodar cedarwood.
Vegan. Cruelty Free. FDA Approved. Free from parabens, silicone, nylon 12, D6, D5, talc, gluten, alcohol and artificial fragrance
Sitara Creme Strobelighter description
Sitara! A high-performance rose gold strobelighter. This lightweight, velvety crème highlighter performs like natural skincare, gliding on and melding into the skin effortlessly for a sun-kissed, radiant glow.
Vegan. It is preservative-free and formulated with certified organic, partially fermented cacao butter, coconut and castor oils from farms in South India. Sitara means ‘morning star’ in the Sanskrit-Indo-Aryan language and lends a no-makeup subtle sheen that can also be amped up for fabulous drama and color payoff!
Housed and hand filled in beautiful luxe glass jars!
Handmade with love in India
Dermocura® Face Masque Brush – Gentle, Precise & Spa-Quality
Elevate your skincare ritual with our vegan, hypoallergenic Dermocura® face masque brush, the perfect tool for mixing, blending, and applying face sands, polishes, and masques. Its unparalleled softness and precision ensure a smooth, even application, turning every mask into a luxurious spa experience.
Cruelty-free and dermatologically tested, this brush is safe for all skin types, including sensitive skin, and retains its natural shape and lasting softness through repeated use. Its fine bristles allow for effortless, precise coverage, making it ideal not only for masques but also as a foundation or contouring brush, enhancing your skincare and beauty routine.
Handcrafted in Lombardia, Italy by master artisans, the Kunchi brush combines sophisticated design with advanced technology, offering a sleek, durable, and elegant tool for everyday use.
✨ Upgrade your skincare ritual—apply masks, polishes, and creams with precision, comfort, and luxury using the Dermocura® face masque brush.
Camomila Eye Serum – Brighten, Firm & Revitalize Delicate Skin
Nourish and rejuvenate the delicate skin around your eyes with our Camomila Eye Serum, a gentle yet powerful botanical treatment. This Ayurvedic-inspired serum combines a proprietary blend of certified organic Indian senna (Swarnamukha), known as nature’s botanical hyaluronic acid, with brightening yashtimadhu (licorice) root, to hydrate, firm, and reduce the appearance of fine lines.
Infused with soothing aloe vera, cucumber, and wild camomila flowers in 100% pure floral waters, this lightweight gel-like serum helps reduce puffiness, minimize dark circles, and refresh tired eyes, leaving the eye area visibly brighter and more awake. The delicate scent of jasmine sambac stimulates microcirculation while elevating your self-care ritual.
Handcrafted in small batches with natural-origin botanicals, this artisan serum may vary in color or fragrance with seasonal harvests. Housed in violet glass apothecary jars, it preserves the bio-active energy of its precious ingredients.
✨ Revive your eyes—experience firmer, brighter, and refreshed skin daily with Camomila Eye Serum.
Sitara Rose Gold Strobelighter – Lightweight, Radiant Glow
Sitara is a high-performance rose gold strobelighter designed to give your skin a natural, sun-kissed radiance. This lightweight, velvety crème highlighter performs like skincare, gliding effortlessly onto the skin and melding seamlessly for a luminous, glowing finish. Perfect for everyday wear or special occasions, it provides a subtle no-makeup sheen or can be built up for bold, dramatic color payoff.
100% vegan and preservative-free, Sitara is enriched with certified organic, partially fermented cacao butter, along with nourishing coconut and castor oils sourced from South India. These ingredients keep skin hydrated while enhancing its natural glow.
The name Sitara means “morning star” in Sanskrit, reflecting its ability to brighten and illuminate your complexion. Hand-filled and housed in violet glass apothecary jars, it preserves the bio-active energy of its precious ingredients.
✨ Elevate your beauty ritual—achieve radiant, glowing skin with Sitara today.
Testimonials
Wild Seaberry Supercritical Oil
The oil is so therapeutic and really healing for my blemish prone skin and the beauty coin is so unique and skin pampering and both help to create a really beautiful skincare ritual
-Talia s.
Gulabo Rose & Seabuck Replenishing Face Cream
Love this product © I always recommend all my health coaching clients to opt for chemical free skin care too... the endocrine disrupters in them can play havoc with our hormones
-Sannaayaah
Cassia Brightening Serum Vit C + HA
It's a good product. It works. Made my skin bright n glowing. Worth it.
-Moumita R.
Wild Seaberry Supercritical Oil
Aah this smells divine. Almost finished with this and now using it both day and night to empty it. Highly recommended this one!
-Sakshi K.
Awards and Recognitions
