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Strengthen • Firm • Restore
The True Brew Transforming Serum is a daily-use, silky nectar that fuses rare, regional botanicals from the Indian sub-continent, such as golden Muga silk (known for its resilience and exquisite luster) and Makaibari Silver Tips Imperial tea, along with powerful scientific processes like biotransformation – to lovingly heal, restore and strengthen your skin.
This concentrated booster packs a punch – and its fast absorption and silky-matte finish allows you to easily layer on other skincare / make-up.
The care with which we have curated the ingredients, and the clean chemistry that underlies our creations is why this product can be used for sensitive, or acne-prone skin as well – without the fear of breakouts.
Deep Cleanse • Tighten • Brighten • Deter “Peach Fuzz”
For instantly luminous skin that’s smooth as velvet, this vegan, 8-minute skin polish will get you ready for those pulsating Manhattan nights.
A potpourri of Eastern botanicals (like Thanaka bark, flame red Palash flower, Dragon's Blood) and powerful lab-designed synthetics (like Hydrolyzed Cellulose), work in harmony to smoothen skin & reveal its inherent shine.
Strengthen • Repair • Firming
Featured in Forbes, Vogue, Byrdie. This luscious, protein-rich moisturizer fuses rare, regional ingredients from the Indian sub-continent, such as golden Muga silk (known for its resilience and exquisite luster) and Makaibari Silver Tips Imperial tea, along with powerful scientific processes like biotransformation - to strengthen and revitalize your skin.
As we age, our skin becomes more fragile, and loses its inherent strength and elasticity. The facial lines we tend to target are simply the symptom.
Therefore, with Amrutini® Precious Potion, we focus on intense nourishment, and rebuilding skin’s inherent strength and firmness. This silky moisturizer will leave your skin feeling truly rejuvenated while reducing the appearance of fine lines.
Instantly Blurs Lip Lines, Laugh Lines & Forehead Creases and Visibly Reduces Them Over Time
This vegan Dual-Purpose Line Limiter targets, blurs, and gently smoothes expression lines and creases. It is composed of a heady mix of indulgent botanical extracts like Hibiscus and Kokum, as well as precisely constructed synthetic ingredients, like an award-winning vegan collagen, which come together to infuse skin with a plumped, youthful glow.
This power-packed concentrate can also double as a primer, and its floral bouquet showers your skin with a whiff of fragrance that reminds one of an Indian Varmala (Garland) Ceremony.
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Athar'a Pure redefines natural skincare with its unparalleled commitment to purity. Their standout product, the all-natural cleanser, exemplifies their dedication to using only the finest ingredients. In a world, where "clean" isn't really clean, Athar'a Pure sets a new standard.