Rooted in Purpose

We created Auraveda to offer a curated selection of the world’s most trusted Ayurvedic beauty brands—all in one place.

You might be thinking, "What is Ayurveda?"

If you enjoy lemon ginger shots, turmeric lattes, yoga, or meditation—you’re already Ayurvedic! These rituals are rooted in Ayurveda, the world’s oldest holistic health system that continues to influence how we care for our bodies and minds today.

It’s time for Ayurvedic beauty—A-beauty—to take the spotlight. Let Auraveda be your guide.

Gulabo Rose and Seabuck Replenishing Face Cream - Face - Purearth

How it all started...

Clint was going through another skin flare up... His face red, itchy, sensitive. His self confidence gone. Unfortunately this had become a regular occurrence for him.

But this time, instead of making his skin worse with the countless remedies he tried before, he decided to sneak into Shefali's skincare collection. A treasure chest of holistic Indian remedies...

He stumbled upon a skin cream that would change his life forever...

Skincare Discovery Set - Gift sets and Bundles - Surya

The Discovery of Ayurvedic Skincare...

It smelled like a field of lavender.. it looked creamy and supple.

"There must be some fragrance or toxic preservatives in here... let me read the ingredients," said Clint.

Plants, flowers, extracts, some ingredients recognizable, others he had never heard of... but to his amazement, NO Chemicals!

On the front of the container it said a strange word he never heard of before, "AYURVEDA".

Gulabo Rose and Seabuck Replenishing Face Cream - Face - Purearth

Confidence restored...

With hope and excitement he applied the cream to his inflamed cheeks...

Cooling.. calming.. soothing...

Within minutes his skin went from beet red to natural pink, the rough irritation became smooth.

He immediately found Shefali and exclaimed, "How could you have kept this from me.. what is this Ah-you-veh-da?"

"Its pronounced ai·yr·vay·duh", She said laughingly, "Everybody knows what that is... don't they?"

This was the moment that led to Auraveda.

How many other people are like Clint? Chronic skin problems, lacking self esteem, or are simply not getting the glowy, soft, smooth skin they desire? How many people don't know that they don't have to use synthetic diluted chemicals to try and make their skin feel and look better?

Healing with Auraveda

We created Auraveda as a beacon for those who are not satisfied with their self-care. For those who want to radiate with confidence and glow from within.

We hope you enjoy all of our products, and we are so grateful for our growing community!

Let's make sure the secret gets out, and that everyone knows about the healing power of Ayurvedic Beauty.

Our Brands